Many account executives in the PR and marketing industries have never worked as newspaper journalists.
That's why Graham King's challenging and thought-provoking copywriting training sessions start from scratch - teaching how to produce press releases that avoid the newsdesk 'bin' and achieve the best usage rate.
It's a 'no nonsense' but fun approach from a former newspaper reporter who began his career covering marriages and funerals before going on to handle worldwide media attention on one of Britain's biggest murder enquiries and promoting some of the country's most iconic soap opera stars.
Informal PowerPoint presentations and discussions come as a one-day on-site or off-site programme, or three half-day sessions, suitable for agency or in-house staff.
News release copywriting training includes:
- best practice tips
- basic interview techniques
- how to identify news angles and write intro paragraphs
- style, structure and language - from apostrophes and acronyms to jargon and tautology
- ...and what to do with it then!
And a separate, one-off session deals with ‘getting into the mind of a journalist’.
The programmes can be accompanied by a one-to-one press release 'mentoring' service if required – which gives a second opinion on the style and approach of a written release.