Leaflets are more transient marketing and sales tools than brochures - usually with shorter lives, selling more immediate services, products and events.
That’s why the style of leaflet writing is under great pressure to make an immediate impact.
But they are not always pocket-friendly gatefolds, picked from a 'local attractions' carousel ... see the writing style of this descriptive leaflet.
Sometimes a new career venture can depend on it! That’s why the language in this biographical leaflet is more promotional.
The PR People is a Cheshire-based consultancy that understands the difference – whether it’s a media relations exercise to generate more press coverage or a public relations project to attract more customers.