Generation Communications Partnership

The business market in the UK is changing with the rapidly growing power of the 'grey pound'.

The over 50s have more than three quarters of the country's wealth, two thirds of its savings and nearly half of its disposable income. They already make up a quarter of the UK population, and their numbers will double in the next 15 years.

That’s why talking to Graham King – as a partner in Generation Communications - could help create more business opportunities from mature clients.

Using this partnership gives access to a broader group of five marketing and PR professionals to help tap into the customer potential of the 50-plus age groups. It’s a market they understand … especially because they are all part of it themselves.

Generation Communications Partnership - www.generationcomms.com