In pursuit of press and media coverage a story sometimes needs a little more space to be told ... and falls outside the structure of a news story.
Features are a more in-depth 'read' - for people who want a little more information about something that interests them.
For a newspaper or magazine page designer, a feature creates visual layout and pictorial variety.
So, for the right copy, publication offers more space to tell a story and convey the message … and that adds up to more press coverage. But competition for space is tighter.
The story needs to be approached in the right way and often tailored to a publication that has already agreed to use it.
That’s how Cheshire-based public relations consultancy The PR People achieves press coverage – because Graham King’s background in journalism puts nearly 40 years of experience at your fingertips for any editorial or promotional copywriting service.
Samples of published features include:
- An innovative housing association that used Interim Anti-Social Behaviour Orders to turn a 'no-go' area into an estate with a future
- An 'advertorial' - a hybrid editorial advertisement written to look like an editorial feature but published as a paid-for advertisement.