It's one of the easiest things in the world to over-write a corporate brochure and overload it with information.
Readers rarely want to spend an evening reading one in the hope of discovering the right solutions to their problem.
The attention span they are prepared to give, for you to make an impression, is generally restricted.
So the right brochure copywriting techniques need to work … first time.
The brochure is there to showcase your business ... to suggest a supplier that looks to have the right answers ... it's an invitation to shortlist ... to pick up the phone ... and ask you in.
That’s why you need the right copywriting style.
The PR People is a Cheshire-based PR consultancy that has worked within a broad range of service and product sectors – from: